Our Story

REVOLUTIONIZING FINTECH FOR UNDER-SERVED

WHO WE ARE:

As a technology company with a rural focus, we are dedicated to providing a comprehensive portfolio of financial and non-financial services to the under-served population in India’s last-mile geographies. With eight years of experience in this sector, our company is headquartered in Gurugram, India. We are proud to be a well-funded and profitable enterprise, and we are rapidly expanding our operations.

Our commitment to delivering high-quality services has been recognized by a variety of credible organizations, including Deloitte India and The Economic Times. We are honored to have received such prestigious recognition, which reflects our dedication to making a positive impact on the lives of those who have traditionally been under-served by the financial industry.

We believe that access to financial services is a fundamental right, and we are passionate about providing innovative solutions that can help bridge the gap between rural and urban populations. Our goal is to empower the under-served population by giving them the tools they need to achieve financial stability and independence. By working closely with local partners and leveraging the latest technology, we are confident that we can make a real difference in the lives of millions of people across India.

PROBLEM THAT WE SOLVE:

Our solution addresses the problem of “Severe lack of access to financial services, through digital means, for the last mile under-served population of India.”

One of the main challenges facing the under-served population is the need for assistance in adopting digital technology. Many individuals in this segment are hesitant to use digital financial services due to various reasons, such as fear of transaction failures, potential fraud, and language barriers. In addition, we understand that language barriers can be a significant obstacle for many clients.

WHOM DO WE SERVE:

Our solution is designed to meet the needs of India’s financially excluded under-served population, which currently numbers around 700 million individuals. This segment of the population often faces significant challenges accessing affordable and reliable financial services, particularly in the 0.65 million villages across India.

In addition, many of these individuals have migrated to urban areas in search of better livelihood opportunities. However, the characteristics of the urban under-served population are not vastly different from those in rural areas, and they also face significant barriers to accessing financial services.

OUR SOLUTION

Our company has developed a unique “Phygital” solution that combines a cutting-edge technology platform with a robust front-end service delivery network. Our platform aggregates a variety of financial and non-financial services, which are all accessible through a single, user-friendly application that is available on both web and mobile devices.

To ensure that our services are accessible to all, we have established a franchisee network of hyperlocal Customer Service Points (CSPs). These CSPs are located in under-served geographies across India and serve as a vital link between our clients and our platform.

Through our CSPs, we are able to provide personalized assistance and support to our clients, helping to overcome any barriers or challenges they may face in accessing our services. Our CSPs are staffed by knowledgeable and trained professionals who are committed to providing the highest levels of customer service.

We believe that our “Phygital” solution is the future of financial service delivery, offering the best of both worlds – the convenience and accessibility of digital platforms, along with the personalized service and support of a physical network. By leveraging technology and innovative service delivery models, we are helping to create a more inclusive and accessible financial ecosystem in India.

MISSION FORWARD:

At our company, we are committed to creating the largest and most impactful rural network in India. Our goal is to improve the lives of 100 million under-served individuals by March 2026, providing them with access to the financial and non-financial services they need to thrive.

In pursuit of this goal, we are also committed to generating new jobs and employment opportunities across India. By expanding our service network and leveraging the latest technologies and innovative business models, we aim to create 200,000 new jobs by 2026.

We are driven by our vision of a more inclusive and equitable society, where all individuals have the opportunity to reach their full potential. Through our work, we are empowering under-served communities across India, providing them with the tools and resources they need to succeed. We believe that by working together, we can create a brighter future for all Indians, and we are committed to making that vision a reality.